Why ‘self-promotion’ doesn’t work

And what to do instead. One of the biggest things I’ve struggled with in self-publishing is self-promotion. I hate pushing my work on others. I can’t stand the idea of begging people to read my books. I just want to work on stories. I don’t have time for this %$#! — I’d rather be writing! If…

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How to write a product description for your book

Writing sales copy for an Amazon product page, or Facebook or Amazon Ad, can be a huge challenge for many authors. Where to even start? I’m an indie-author and a marketing copywriter, but I still initially found it a challenge to write sales copy for my books. As the writer, you’re sometimes too close to your work…

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Hi, I’m Samantha Burton

I’m a marketing copywriter and an indie author, who has self-published over a dozen novels on Amazon (published under my pseudonym, Jayne Castel). This blog is a way for me to share what I’ve learned — and am still learning — about author book marketing.

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Struggling to successfully promote your novel?

I offer a consultancy/one-on-one coaching service, where we talk about your goals as an author and come up with some strategies to help you achieve them. You can also hire me to write your Amazon description, print back-cover blurb, Amazon or Facebook Ad copy — all the words you need to market your novel.

Find out more about my consultancy and copywriting services for authors.